Blueberries and Serenity

I just read an article about a billboard in Michigan. It says, "I'm concerned about the blueberries." See this. The man basically was encouraging people to be sensitive to others' troubles and help them out if possible. In other words: do good deeds--pay it forward. It comes across as very feel-good-about-yourself-by-being-nice. I really don't have any problem with the concept, except that it still bothers me. Why? It's a new godless version of the golden rule. It is basically saying that lots of real problems could be solved if we are just selfless. This is true, but the deception is that the solution is too simple. It forgets that we are sinful. It also forgets that helping people out there is much easier than fixing up the messes we've made with people right here--in our own circle of friends, in our own home, in our own bedroom. It's like the Serenity Prayer without the first word and the second stanza.